Original Ideas Statement

For my project I have decided to make a hip-hop music/skate culture magazine, the magazine will include articles ranging from those solely focused on music but will also have other features based on research into what my target audience would enjoy reading about. My target audience is made up primarily of 16 – 21 year old males and females (roughly 75% male 25% female). People who are likely to read my magazine are probably also interested in the latest up and coming artists and tracks, these are both things that will be heavily referenced on the cover through the cover lines and will most likely also play some role in the main cover image. I have considered the fact that my magazine will have to be made to a relatively low price bracket due to its audience being comprised mainly of students who are not likely to fork out £4 for a glossy highly polished magazine.